"Customer retention is the most important part of your business, but I'm amazed at how many dealers still put so little effort toward it. It's much less expensive to retain a customer than it is to replace an old customer with a new one."
- Mike Vaughan
"Publisher's Note," Dealer News Volume 42, Number 1, (1/06): 6
SAAL Publishing Company specializes in direct mail for powersports dealers. It is what we have done for more than 18 years and it is what we do best. Direct Mail used to be an expensive way for a powersports dealer to advertise until SAAL revolutionized the process. Because we work with hundreds of dealers, an economy of scale is created that allows dealers to mail personalized, colorful and glossy direct mail for pennies on the dollar.
SAAL also works closely with co-op to secure your pre-approval and assist with your claim. In most cases we can even file your co-op claim and forward you copies of all the paperwork for your file.
Direct mail that works. It isn’t just a slogan, it is what we do.
Why SAAL?
With expendable income shrinking, and your customer’s options for spending increasing, you need a targeted marketing plan. Gone are the days when the other powersports dealers were your competition; you are now competing against Best Buy, Home Depot, family vacations and even the gas company.
You need to get the most bang for your buck.
Wouldn’t it be great if you could pick and choose only the best prospects to advertise to? Only those people who have an interest in the powersports industry and are likely to buy?
You don’t know what radio station they listen to, when they watch TV or if they even read the newspaper – but you know where they live.
Your customer list, combined with a sourced list of motorcycle enthusiasts, gives you the perfect target audience.
