Is postage included?
Yes. All mailers are sent priority standard mail. First Class postage is available and does qualify for co-op.

Do the mailers qualify for co-op?
Yes. Except in the case of a non-co-op’d, multi-line mailer, we secure the co-o pre-approval for your mailer. We will also assist in claim filing, which varies by manufacturer, but ranges from us sending you the paperwork to submit to us actually filing your claim.

Does SAAL file co-op?
Yes. The claim is submitted immediately after the piece is mailed.

What Qualifies for co-op?
Co-op will cover your mailer, including postage, up to your approved amount. The only thing that is not covered by co-op is the rental of a mail list, if you choose to rent one.

Does the manufacturer pay SAAL?
Unfortunately, no. SAAL will invoice the dealer for the total amount, and the dealer is expected to remit the gross invoice amount. Manufacturer co-op will be paid directly to the dealer.

Can I put the mailers on my website?
Yes. A pdf file will be provided. If another format is required we usually can accommodate that request.

What is the turnaround time?
10-14 days once we receive dealer information. Allow 7-10 days to arrive in the homes.

I am a new dealer and don’t have a list, what can I do?
New dealers have a bigger task ahead of them, but they can still take advantage of the benefits of Direct Mail. We can source lists of Cycle Registrations, Hunters, Fishers, Farmers, PWC ownership, for your dealership based on county, zip code, radius… about anything you can imagine!

My Customers already shop my store, I want to grow the business. Why should I mail my customer list?
Research shows that it is up to 10 times easier to sell something to an existing customer than to a new customer. Your customers are your greatest asset – they have built your business, aren’t they a natural source to continue growing?
Another way to look at it is this: Say dealer A wants to get new customers from Dealer B’s area. Dealer A will rent registrations and try to steal Dealer B’s customers. At the same time Dealer B is mailing his customers and  renting registrations in Dealer A’s area.
Dealer A thinks customers will be open to switching stores from Dealer B and flock to his store, but is sure his customers won’t do the same. Dealer B knows that he needs to maintain his current base, and attract new customers.
Which do you think would be more successful?

My list is old has a lot of junk in it, I don’t think it is worth mailing.
Most of the time we can fix even the worst list. We can manually update addresses, remove businesses and verify addresses through the USPS.

How often should I mail?
This is a tough question to answer, and it depends on the customer. We work with dealers who mail every month, and others who mail once a year for a special event.
Direct mail is like any other media, though, in that you need consistency to get results. Mailing a group of new people who have never shopped at your store once is not going to get you spectacular results… you wouldn’t expect to run one radio ad and see results, would you?
To find out what would work best for you, please feel free to call or email SAAL Publishing for more information – we are glad to help!