Hales In The Bag Harley-Davidson Mailer
“The ‘In The Bag’ mailer worked well several ways for us this winter. Approximately 10,000 were mailed in January. We used nearly 3,000 as Bike Show handouts in early February and inserted approximately 8,000 in the local newspaper.
The end result was over 250 people used the bag resulting in an average sale of nearly $150. Plus we sold 6 motorcycles from the Gift Card offer in the mailer.
This is our second ‘In The Bag’ mailer and it has generated traffic and sales for us in January and February that we might not have had otherwise.”