SAAL Publishing makes every effort to avoid wasting your money. Below are several steps we take to reduce direct mail waste!

Credit Returned Mail Unprecedented, a direct mail company that credits the returned mail? SAAL Publishing does. If you receive returned mail from the Post Office simply return the mail to SAAL and we will credit the number of returns on your next direct mail project.

Master Return List The names and addresses on returned mail are entered into a master return list of persons/addresses. Every direct mail project is duped against the Master Return List; so returned mail is not mailed again, and again and again.

NCOA (National Change Of Address) USPS standards state that failure to move, update or NCOA your mail list within the last 95 days may result in higher postage. SAAL Publishing NCOAs a mail list every time it is mailed. If you choose, the NCOA move files are returned to you so your customer database may be updated.

DPV Delivery Point Validation is a process whereby SAAL Publishing makes sure that the address is deliverable according to the USPS. It is one thing to have a current address, it is even more important to be certain the address is deliverable. If the USPS says the address is questionable or undeliverable, we won’t mail.

Purge Duplicates All mail lists are analyzed and duplicates purged by name and address. If the name or address is the same, then only one of the mail records is mailed.

Mail One Per Household We only mail one direct mail piece per household unless otherwise directed. Most dealers agree that once a mailer arrives in the home all family members with an interest will see it. No need for your customers to reach into the mailbox and pull out a handful of the same mailer.

SCF Entry Postage Discount By mailing from the local USPS directly to your area’s Sectional Center Facility, a postage discount is received and passed along to you. This method of mailing saves you money!

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