Rod's Powersports (Honda Rider)

"We had a great weekend.  It was the most successful Customer Appreciation Days yet.  In fact, it turned an average July into our best ever.  We moved a lot of merchandise.  We had 80 bikes in the Poker Run on Sunday.  Normally, July is kind of a transition month for us, but the Customer Appreciation Days event has turned it into a huge month.  The mailer we did was different from the Postcards I have been mailing, and I think, it gave people more to read and think about.  We had a lot of people bring in the coupons, and, when they hand you that coupon you know your advertising is working."